Corporate video
No one can deny the power of pictures set to a crisply-written script and enhanced by the latest production techniques.
Short films have a host of applications. Companies use them to train and motivate staff and to promote new products. Played on a flat panel screen in reception, they help to create those vital first impressions. Packaged as a video news release, they can generate precious publicity.
Video helps charities to keep in touch with their supporters. And it can bring an exhibition or historic attraction to life.
Though the preferred format is DVD, corporate video has many potential outlets. For instance, a film can be downloaded as a podcast onto an MP4 player or mobile phone. It can also be used to enhance a website.
Good stories make good videos, and every organisation has one story to tell.
So what's your story? And how do you really engage your audience?
Ember Regis cameraman and editor Ashley Pollak offers some tips.
So what's your story? And how do you really engage your audience?
Ember Regis cameraman and editor Ashley Pollak offers some tips.